Online Reputation Management (ORM) is about monitoring and improving how you, your business or your services are viewed online. It aims to remove harmful hidden content that negatively affects your brand in order to improve your online presence.
ORM helps a business, or person get rid of the negative comments or reviews about their brand on search engines.
In layman’s term, it means analyzing what a potential customer, reporter, or possible investor will discover about your brand, your people, or your product/service when they perform a search online.
Why is ORM important?
The digital transformation in the past decade has made it effortless for people to find information online about any individual, group, or business before getting associated with them. Thus, making online reputation the highest of priorities.
Negative reviews are shown to affect the overall presence of…
Case study: Revision Rhinoplasty with Mental Health Issues.
YESpbm has found that more people are sharing their cosmetic enhancement journey on social media
YESpbm was approached recently by a renowned cosmetic surgeon facing, what he thought, was a unique problem.
The surgeon completed a revision rhinoplasty for a patient three or four years ago. Initially, the patient was pleased with the outcome and posted videos on YouTube saying so.
Some two or three years following, the patient approached our surgeon with numerous issues and complaints claiming he had “ruined her life”.
Amongst other things, she requested a full refund.
By all accounts, her nose appeared fine and there were no clinical reasons for a refund of any kind. Sadly for all, it was later discovered that the patient may be suffering from various mental health issues and that her financial situation in life had worsened.
Unfortunately, YESpbm discovered that her issues have now manifested themselves in a campaign of extremely negative, online publicity, having a negative impact on the morale of clinical staff, not to mention the surgeons’ own peace of mind and business income.
The staff has to date received over 300 emails, and numerous blog posts and YouTube videos have been posted, describing in-depth how (she feels) the surgeon has ruined her life. …
Should we be scared of the virus yet?
I’m shocked at how often I’ve been asked this question in the last couple of weeks by some of our best clients.
The short answer in my opinion, is yes.
Unlike anything we’ve seen for a very long time, this thing can hit us from both sides.
Medically AND financially. Simultaneously.
Medical resources may be moved from private, elective clinics to Coronavirus battle lines
I’m not a doctor. I can’t speak to the potential impact on the population medically. Other than to repeat official predictions, and say that if you think you’ve had a problem with staff calling in sick on a sunny day in the past, imagine “60–80%” of your team bedridden, or quarantined, for weeks at a time. On full pay.
What I have done, is grown and exited successful businesses in a wide range of industries for over 25 years; specialising most recently in assisting hard-working professionals within…
Online Reputation: The way we perceive the prestige of a person, brand or company, through their digital footprint.
These reputations are created not only by the person or brand in question online, but by random “netizens” who exchange content, information, opinions and comments about them through social networks, blogs and forums.
The sum of this online data forms a neutral, negative or positive digital reputation that can directly influence the future of any professional or personal project.
An entire business model or social enterprise can be affected, and no-one, or nothing it seems, is now completely safe from anonymous comments…
What’s your personal brand? When you get out of bed in the morning, what do you do to make sure you look a particular way? What traits or values do you express on a day to day basis? What make up do you wear? A particular style of clothing or hair?
Everyone has a Personal Brand but few people know, or think about it.
Those who know what they want their brand to be, are often more successful, while others who don’t can get swallowed up in ‘sameness’ or simply left behind to raise their 1.5 kids and pay a suburban mortgage.
Whether you’re working the loading dock, a leading barrister or barber — how you present yourself, your look, smell or sound; is how people see and interpret you. The confidence they have in you and how much time they want to spend with you.
Developing your own personal brand…
Before the Internet, it was easy for individuals and business leaders to keep a low profile.
Now, with the rapid growth of social media sites and professional profiles like LinkedIn, what Company Directors, Key Shareholders, CEO’s and Executives say, or more importantly, what people say about them online, can seriously impact their company’s reputation and bottom line. Its now evident that more than ever, specialist companies, such as YESpbm are hired to do the heavy lifting, so public figures and business leaders can actually focus on their goals and directives.
Here’s why:
- 45% of people attribute the company’s reputation to that of the of the people behind the company, key stakeholders, directors and CEO’s, with…
As an entrepreneur it is crucial to know the most effective way to expose your product or service to your target market. Social media has become an inevitable part of the future, its popularity and usage having exploded in the last decade. The number of social media using adults has increased from 7% in 2005 to 69% just 10 years later, demonstrating the startling increase of social media influence in society today.
Why is social media so effective?
It is estimated that an individual spends an average of 2 hours and 22 minutes on social media and messaging apps per day. With so many people spending much of their day online, social media has quickly become the most effective way of reaching your target market and securing future customers.
By utilising social media tools, creating a brand presence online, using visuals, receiving online feedback, and increasing web traffic you will become a successful entrepreneur in the 21st century.
The great thing about social media is there are so many apps and tools that you can use to best…
The main question we get asked when giving public talks, or at staff training days etc.. is “how can I get rid of a bad post/picture of me online?”.
The immediate answer is — you can’t. Not easily. But you can stop negative content about you shooting to the top of Google every time your colleagues want to invite you to a staff function.
Google, as they love telling us, merely represents what is online, somewhere, in search format. Through “indexing” or “linking” this content.
If you then “de-index”, or “bury it” in positive content, what the search engines will…
Engaging with your audience is number one when building your own personal brand.
In this modern world of online living, digital content and digital socialising, we all get bombarded now with information and imagery that may or may not clearly represent the sender, or more importantly, who they want us to see them as.
What catches our eye creates engagement. …
