Online Reputation Management (ORM) is about monitoring and improving how you, your business or your services are viewed online. It aims to remove harmful hidden content that negatively affects your brand in order to improve your online presence.

ORM helps a business, or person get rid of the negative comments or reviews about their brand on search engines.

In layman’s term, it means analyzing what a potential customer, reporter, or possible investor will discover about your brand, your people, or your product/service when they perform a search online.

Case study: Revision Rhinoplasty with Mental Health Issues.

Sharing a cosmetic journey on social media has become the norm
YESpbm has found that more people are sharing their cosmetic enhancement journey on social media

YESpbm has found that more people are sharing their cosmetic enhancement journey on social media

YESpbm was approached recently by a renowned cosmetic surgeon facing, what he thought, was a unique problem.

The surgeon completed a revision rhinoplasty for a patient three or four years ago. Initially, the patient was pleased with the outcome and posted videos on YouTube saying so.

Some two or three years following, the patient approached our surgeon with numerous issues and complaints claiming he had “ruined her life”.

Amongst other things, she requested a full refund.

By all accounts, her nose appeared fine and there were no clinical reasons for a refund of any kind. Sadly for all, it was later discovered that the patient may be suffering from various mental health issues and that her financial situation in life had worsened.

Unfortunately, YESpbm discovered that her issues have now manifested themselves in a campaign of extremely negative, online publicity, having a negative impact on the morale of clinical staff, not to mention the surgeons’ own peace…

Should we be scared of the virus yet?

I’m shocked at how often I’ve been asked this question in the last couple of weeks by some of our best clients.

The short answer in my opinion, is yes.

Unlike anything we’ve seen for a very long time, this thing can hit us from both sides.

Medically AND financially. Simultaneously.

Coronavirus blood sample
Medical resources may be moved from private, elective clinics to Coronavirus battle lines

Medical resources may be moved from private, elective clinics to Coronavirus battle lines

I’m not a doctor. I can’t speak to the potential impact on the population medically. Other than to repeat official predictions, and say that if you think you’ve had a problem with staff calling in sick on…

Online Reputation: The way we perceive the prestige of a person, brand or company, through their digital footprint.

These reputations are created not only by the person or brand in question online, but by random “netizens” who exchange content, information, opinions and comments about them through social networks, blogs and…

Famous People who changed their name AND their brand.

What’s your personal brand? When you get out of bed in the morning, what do you do to make sure you look a particular way? What traits or values do you express on a day to day basis? What make up do you wear? A particular style of clothing or hair?

Everyone has a Personal Brand but few people know, or think about it.

Those who know what they want their brand to be, are often more successful, while others who don’t can get swallowed up in ‘sameness’ or simply left behind to raise their 1.5 …

Before the Internet, it was easy for individuals and business leaders to keep a low profile.

Now, with the rapid growth of social media sites and professional profiles like LinkedIn, what Company Directors, Key Shareholders, CEO’s and Executives say, or more importantly, what people say about them online, can seriously impact their company’s reputation and bottom line. …

As an entrepreneur it is crucial to know the most effective way to expose your product or service to your target market. Social media has become an inevitable part of the future, its popularity and usage having exploded in the last decade. The number of social media using adults has increased from 7% in 2005 to 69% just 10 years later, demonstrating the startling increase of social media influence in society today.

Why is social media so effective?

It is estimated that an individual spends an average of 2 hours and 22 minutes on social media and messaging apps per day. …


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